BELM Conseils
FREN

Case studies & references

Practical experience behind every expertise.

BELM Conseils’ expertise is grounded in my experience within businesses. From IT governance to business coordination, these experiences provide a practical foundation for each area of work.

Experience gained with

BlaBlaCar
Stellantis (Groupe PSA)
Clarins
Allianz Trade

Governance & business alignment

01

IT governance & roadmap

BlaBlaCar, Allianz Trade & Clarins · Platforms, product & releases

Manage a platform and its role in the IT landscape.

At BlaBlaCar, I contributed to bringing tools in-house and managed relationships with Workato and Sqills. At Allianz Trade, I was product owner of a team of developers; at Clarins, release manager. Each of these roles meant overseeing a platform (its dependencies, its evolution and its place in the IT landscape) in complex international environments.

02

Business translation & change management

Groupe Clarins & Allianz Trade · International projects

Coordinate changes across markets, teams and tools.

I managed CRM releases and contributed to harmonising e-commerce websites across Europe, the Americas and Asia for Groupe Clarins and Allianz Trade. This experience illustrates the coordination of changes across business and international contexts, with a focus on consistent deployments across teams and markets.

Integration & data flows (iPaaS)

03

iPaaS integration

BlaBlaCar · Application ecosystem

Connect a critical platform to the wider toolset.

My experience at BlaBlaCar covers connecting Sqills S3 Passenger with the wider ecosystem: CRM, finance, revenue management and operational tools. The focus: robust integrations and stronger control of dependencies between applications.

04

Operations automation

BlaBlaCar · Workato

Structure automation at platform scale.

As Workato Platform Lead at BlaBlaCar, I led the automation strategy. The aim: scale flows without losing control of the tools or their role in day-to-day operations.

Business systems & platforms

05

Sqills S3 Passenger & inventory systems

BlaBlaCar · Long-distance transport

Understand the rules behind inventory and reservations.

At BlaBlaCar, I developed in-depth expertise in Sqills S3 Passenger, a leading inventory and reservation management system for long-distance transport: inventory models, booking rules and real-time flows. This knowledge connects the platform’s behaviour with the operational needs of transport.

06

Salesforce, CRM & MarTech

BlaBlaCar, Allianz Trade & Clarins · Customer relationships

Connect CRM knowledge with business needs.

I developed my knowledge of Salesforce at BlaBlaCar, Allianz Trade and Clarins. My experience also includes managing CRM releases and contributing to the harmonisation of international e-commerce websites. These experiences inform my understanding of CRM and MarTech ecosystems, where customer relationships, data and business tools meet.

Your IT must enable the business.

Let’s identify quick wins and the decisions that will shape what comes next.

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